The 7 Biggest Ad Spend Mistakes (And How To Spot Them)
Most businesses waste 20-40% of their Google Ads budget without knowing it. This free guide shows you the 7 most common mistakes and how to check if you're making them.
- Identify wasted spend in under 10 minutes
- Simple checks you can do yourself today
- No jargon — written for business owners, not marketers
- Actionable fixes for each mistake
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What's inside the guide
Not using negative keywords
The #1 source of wasted spend. If you're not actively blocking irrelevant searches, you're paying for clicks that will never convert.
Sending all traffic to your homepage
Your homepage tries to do everything. That means it does nothing well for any specific search. Dedicated landing pages convert 2-3x better.
No conversion tracking
If you can't tell which ads make money and which don't, you're optimising blind. This is more common than you'd think.
Ignoring Quality Score
Low Quality Scores mean you pay MORE per click AND get worse positions. It's a double penalty most advertisers don't even check.
Set it and forget it
Google Ads is not a slow cooker. Search trends change, competitors adjust bids, and performance drifts. Weekly reviews are essential.
Wrong match types
Broad match keywords can trigger your ads for searches that have nothing to do with your business. The guide shows you exactly how to fix this.
Stale ad copy
Running the same ads for 6+ months? Your click-through rates have dropped, which tanks your Quality Score, which raises your costs.
Want us to find your specific mistakes?
The guide gives you the framework. A free audit gives you the answers — tailored to your business, your ads, and your website.
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