Google Ads Experts

PPC Audit & Management

Stop wasting money on Google Ads that don’t convert. We audit your campaigns, cut the waste, and manage your ads for maximum ROI.

Free initial consultation
No lock-in contracts
UK-based team
30–50%
Avg. wasted spend we find
48hrs
Audit turnaround
£0
Cost of your audit
0
Lock-in contracts
The Problem

Most businesses waste 40–60% of their Google Ads budget on irrelevant clicks, poor match types, and campaigns nobody is watching. If your cost per lead keeps climbing and you’re not sure what’s actually working — that’s money going straight down the drain.

Here's how we fix it
What You Get

What's included

Full Campaign Audit

We review every keyword, ad group, bid strategy, and negative keyword list to find where your budget is leaking.

Wasted Spend Report

A clear breakdown of exactly how much you’re losing to irrelevant clicks, bad match types, and poor targeting.

Competitor Analysis

See what your competitors are bidding on, what ads they’re running, and where you can beat them.

Ad Copy Optimisation

We rewrite your ads with proven headlines, descriptions, and CTAs that actually get clicks and conversions.

Ongoing Management

Continuous bid adjustments, keyword refinement, A/B testing, and monthly performance reporting.

Conversion Tracking Setup

Proper Google Ads conversion tracking so you know exactly which clicks turn into leads and sales.

Why BrightClick

Why businesses choose us

1

We Show You The Waste First

Before you spend a penny, we audit your account and show you exactly where your money is going. No sales pitch — just data.

2

No Long Contracts

Rolling monthly. You stay because it’s working, not because you’re trapped. Cancel any time with 30 days notice.

3

We Actually Manage Your Ads

Not a set-and-forget agency. We’re in your account daily — adjusting bids, testing ads, cutting waste, and finding new opportunities.

4

Transparent Reporting

Monthly reports in plain English. You’ll know exactly how many leads you got, what they cost, and what we’re doing next.

How It Works

Simple, transparent process

01

Audit Your Campaigns

We dig into your Google Ads account and find every pound that’s being wasted. Delivered in 48 hours.

02

Build Your Strategy

Based on the audit, we create a tailored plan with new keywords, ad copy, and bid strategies.

03

Manage & Optimise

We take over day-to-day management, continuously testing and improving your campaigns for better ROI.

FAQ

Common questions

How quickly will I see results?
Most clients see a noticeable improvement within the first 2–4 weeks. We typically reduce wasted spend by 30–50% in the first month alone.
Do you work with small budgets?
Yes. Whether you’re spending £500 or £50,000 a month, we can help. Many of our best results come from optimising smaller accounts where every pound counts.
Will I be locked into a contract?
No. We work on a rolling monthly basis. You stay because the results speak for themselves, not because of a contract.
What platforms do you manage?
Primarily Google Ads (Search, Shopping, Display, YouTube). We also manage Microsoft Ads for clients who want broader reach.
Can I just get an audit without ongoing management?
Absolutely. Our one-off audit gives you a full report with prioritised actions you can implement yourself or hand to your team.

Get Your Free PPC Audit

We’ll review your Google Ads account and show you exactly where you’re wasting money. Takes 60 seconds to request.

No spam, no hard sell. We'll be in touch within 48 hours. See our privacy policy.

Trusted by 50+ UK small businesses & startups

100% free
Response in 48hrs
No obligation

Still thinking about it?

Every day without a clear plan is another day your competitors are pulling ahead. Our initial consultation is 100% free, there's no obligation, and we'll never pressure you into anything.